Very—many prospects research on mobile but convert on desktop. Implement unified user IDs across devices, sync data between ad platforms, and use view‑through conversions to measure impact. Cross‑device attribution ensures you credit the right touchpoints and can optimize bids for the devices that drive the most value.
How important is cross‑device tracking in antivirus campaigns?
jack3020
julie856batson
Absolutely—cross-device attribution is essential. Many users research on mobile but convert on desktop, so implementing unified user IDs, syncing data across platforms, and using view-through conversions helps credit the right touchpoints. This ensures smarter bid optimization and a clearer picture of what drives real value. www.paybyplatema.com.co
